Customer service is one of the most important aspects of marketing. With it, you can give your business a very important edge or your USP (unique selling proposition). The concept of using customer service is enjoying a resurgence because more companies are realizing its importance as a fundamental part of their business ethic. With the realization that it is a buyers’ market people are now demanding more efficient and responsive customer service because they feel that it is their right.

By following some of the following rules you can set yourself apart from other businesses by offering impressive customer service.

Put the customer first

You must always remember that your business only exists because of your customers. They are your business. Treat your customers the way you would like to be treated as one. This means that you should be very accessible (not only in terms of location but also in how you deal with them interpersonally), listen to your customers’ needs and complaints, and promptly handle support and sales. When hiring employees, ensure that they have good social skills and are willing to follow and uphold your service standards. Reward your employees if they reach your service goals. They will be more open and willing to give good customer service if they also feel that they are being treated well. Always remember that keeping existing customers happy is so much cheaper than gaining new ones, and this backed up by actual research. According to the Customer Service Institute, 65 per cent of a company’s business comes from existing customers. It also costs five times as much to attract a new customer than to keep existing customers satisfied.

Stay close to your customers

Always maintain your close relationship with your customers by paying attention to their needs. One good way to identify with your customers on a more personal level is to actually take the time to get to know them. A client that feels that you really pay attention is more likely to continue doing business with you. But do not think that being friendly and courteous is all it takes. You have to show that you have a genuine desire to really help them. You can show this sincerity by giving your contact information during transactions and constantly sending reminders that you are always available to answer any of their questions. You should also ask your customers for feedbacks as well as conduct regular surveys so that you will know which areas you need to improve on.

Pay attention to details

An integral component of good customer service is paying attention to details. If your customers claim or complain that you do not answer emails in a timely manner or that you do not offer coupons or discounts in order to generate return business then you are not paying attention to details. By being more aware of the little things you can act more intuitively to the needs of your customers and also improve customer satisfaction by being aware of their needs.

Customer Service Resources

• Small Business Association – Article on customer service.
• Jay Abraham – How to Create A Unique Selling Proposition