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Positioning is about creating unique products or services that stand out from the crowd. To win a customers business is to position your product or service in a way that it grabs them and makes them want to buy, even if they know another business offers the same thing. Be Unique! Being unique takes some [...]
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Link popularity is how popular your site is in terms of how many sites link back to yours. Links to your site are important because they cast a vote that search engines tally to determine how important your site is. Links to your site are called many different things such as inbound links, incoming links, [...]
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Keyword Density is the amount of a keyword appears throughout a single web page. When creating content for search engine optimization it is good to keep keyword density in mind. Each page of your site should be focused on one subject which naturally your main keyword should be sprinkled throughout. Don’t go overboard though and [...]
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HTML tags are many so we will cover the ones used for the purposes of SEO. Formatting an HTML page for SEO is really pretty simple. The basic HTML tags to use are the h1, h2, h3, alt and strong tags. The h1, h2 and h3 tags are heading tags used for the heading of [...]
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The anchor text used in links back to your site is important. Anchor text is the actual keywords used in your link. So if you run a directory site you want to use text that is descriptive of your site but that also matches your main keywords used for your site. If you have a [...]
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Search Engine Optimization, Search Engine Marketing, Whatever you call it. It’s about one thing… Targeted traffic and lots of it. Search Engine Optimization is about designing,optimizing and marketing your site to achieve higher rankings in the search engines ultimately increasing brand visibility through greater market reach. Millions of people using search engines to find what [...]
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