The majority of newsletter subscribers opt to have their newsletter formatted in HTML so it’s good to send attractive emails filled with nice graphics and lots of pertinent info. Formatting newsletters in HTML doesn’t have to be a pain. If you are planning on offering a newsletter we recommend that you use a third party company to handle all of your email campaigns.

Aweber

Aweber Communications develops and manages online opt-in email newsletters, follow-up automation, and email deliverability services for small business customers around the world. You can access their website 24/7 to manage and send your newsletters to recipients who have specifically opted in on your website. Use can use their integrated Web Form Generator, with video tutorials, to create unblockable pop-ups or standard forms that are easily installed on your website without programming experience.

Configure unlimited follow up and newsletter messages with name personalization, click thru and open rate tracking, attachments, RSS, and split testing at no additional cost. Messages can include HTML using our 51+ pre-designed templates, or create your own with the integrated editor and images or plain text.

Constant Contact

Constant Contact is the leading provider of web-based email marketing software for small to mid-sized businesses and organizations. With their easy-to-use wizard, over 100 eye-catching email templates, list management features, email tracking and reporting, and high deliverability, Constant Contact makes it easy for you to communicate with your customers and visitors – and keep them coming back!

TemplateZone

TemplateZone offers professional email templates so you can easily choose from hundreds of html email templates to customize and send out directly from your computer.

Need help with business and sales letters?

WriteExpress offers a suite of sales and business letter templates you can easily use if you are at a loss for words when writing an email sales letter. They offer 3,001 award-winning business, sales and personal letters, hundreds of additional sales and fundraising letters, plus free bonuses.

Newsletter Formatting Resources

• Aweber – Control all of your newsletter campaigns with Aweber. Also receive free HTML newsletter templates. Best Value
• Constant Contact – Do it yourself email marketing – customizable templates – reporting

Don’t have a list of signed up subscribers to your newsletter? Start building your list now!

Here’s how:

Add a “Newsletter Sign up Form” to your Website. This will allow visitors on your Website the option to receive communication from you. To get started, you can sign up for a service, enabling you to collect a database of subscribers. You can do this by signing up with an newsletter email service such as aweber which gives you the code to put on your site or creating a simple form yourself that sends you an email letting you know someone has signed up.

Co-market with a complementary site. Market your “brand” on a complementary Website and grow your subscriber list there. Cross promote to each other’s Website or create a co-registration.

Host a Contest or Referral Program. Attract preferred subscribers by providing an incentive for them to subscribe to your list. It can be as simple as a contest, or coupon offer for referring friends that would be interested in the newsletter. However, do beware of the “contest junkie” who may not be a qualified lead.

Make true, compelling offers. When promoting your newsletter, be upfront to your prospective subscribers on what they will get in return. Will your newsletter contain the latest designs and special offers available only to subscribers? Will it contain tips with the latest and greatest updates from your Website? The more compelling marketing incentives with your newsletter, the more your visitors will be genuinely interested in signing up.

A great way to get people to sign up for your newsletter is offering them something free.  The most popular and easiest things to offer as incentives are digital goods that are immediately downloadable.  Offer a free PDF report on the top 10 ways to do something your prospects might be interested in.  Offer a free MP3 of tips or of a teleseminar you did in your industry.  Whatever you offer has to be perceived as highly valuable though, so make it good.

When building your list of subscribers, think quality over quantity. The more qualified and targeted your list, the higher the likelihood of generating sales through it.