Online Advertising Methods
23 Sep
There are many ways to advertise your business online. PPC or Pay Per Click models are the quickest way to bring targeted traffic to your site. There are also methods such as banner advertising, ezine advertising and more.
PPC Advertising
Google Adwords
Googles Adwords program is the most popular PPC program out there. They have an extensive interface for managing your PPC campaigns and offer a suite of tools to help you. You can choose to display your ads amongst Google’s search results are on their network of publishers sites. You can also specify where you want your ads to appear geographically.
We Personally Recommend:
Signing up with Google’s Adwords program.
Test drive an ad for your site.
Start with a small amount of money.
Mark your results and try different methods.
Start small and aim high.
Yahoo Search Marketing
YAHOO! SPONSORED SEARCH DRIVES POWERFUL RESULTS
· Reach: With one advertising buy, you can reach over 80% of all Internet users because you can be listed on some of the best search engines and portals on the Web.
· Targeted Leads: Customers who click on your Sponsored Search listings are pre-qualified, motivated and looking for what you have to offer.
· Bottom Line Results: You control the cost of acquiring new customers, and you pay only for targeted leads. This translates into a high return on your advertising investment. Sign up with Sponsored Search now!
Miva
Miva formerly known as Espotting is a UK based pay per click search engine. Your top 5 listings appear on Yahoo! UK, Lycos and Hotbot UK and will reach 72% of the UK Internet population.
Mamma Media Solutions
Mamma is a PPC company offering PPC advertising.
Kanoodle
Kanoodle is a PPC advertising service and has partnerships with sites such as, NetZero, DogPile, CNET, Metacrawler and Turbofind.
AdBrite
AdBrite, “The Internet’s Ad Marketplace”, is an e-commerce site. Rather than selling books, CDs, or rare antiques, They sell ad space on thousands of websites. You can hand select which sites you want your ad on and be up and running in minutes.
SearchFeed
SearchFeed provides online advertisers access to a network of leading Web properties.
Banner Advertising
Traditional online marketing methods include banner advertising. This requires some research to find out what related sites offer it and figuring out if it is worthwhile. Banners have given way to text based advertising in recent years but it still highly used online.
Casalemedia
Casale Media provides advertisers with direct access to the highest quality media inventory on the web. They supplement their media offering with a comprehensive suite of technologies and services that deliver, track and optimize online advertising campaigns for maximum response.
Fastclick
Fastclick offers a reach of over 117 million unique users. Your display advertisements will be seen by over 70 percent of all Americans currently online. Fastclick has custom solutions for agencies and direct marketers of all sizes.
Ezine Advertising
Ezine advertising is basically advertising in newsletters distributed by site owners. This can be a very good way to get your name out there to people that are interested in your products. Newsletter or ezine subscribers have personally signed up and given permission to sites saying that they want to be contacted via email about news and other info. Finding a good ezine to advertise is may take some research but it might well be worth the effort. Test out your ezine ad on a single distribution and note the results. If it returned some positive results continue with it.
ezine Directory – Here you can find ezines who will publish your ezine ad.
Online Advertising Resources
- Clickz – Online advertising solutions for marketers.
