Site Structure
10 Jul
The structure of your site aids in user navigation as well as helping search engines find and index your pages.
Website structure consists of how you link your web pages together. Everything starts from your home page. Your home page should include visible text links to subcategories of your site. As you can see the top navigation of this page consists of a row of text links. When you follow these links they go to subpages that then link to other subpages related to each category. So under marketing you have several pages such as this one that are linked to.
When a search engine spider visits our homepage it can easily follow the links and in turn find every subpage. But let’s say someone links directly to this page from their site. The search engine spiders following that link will still be able to find every other page of this site because we have a main hierarchical linking structure which flows downward creating a pyramid. The search engines and visitors can easily find their way around using this method.
Why information structure is important
Information needs to be structured or else it impossible to deal with. Breaking down information into manageable categories is important for proper information flow. Visitors don’t want to guess where information is located, they want it easily accessible. Site visitors are more likely to stick around if they can find the info they need quickly. And ofcourse it is crucial to search engine optimization.
