Posts tagged as:

Email Marketing

Confirmed Opt-in Myths Exposed

Confirmed opt-in as defined by SpamHaus, who is one of the most respected anti spam organizations in the world: Known as “COI” in the legitimate bulk email industry, also known as “Confirmed Opt-in”, “Verified Opt-in” or sometimes “Double Opt-in”.With Closed-Loop Opt-in the Recipient has verifiably confirmed permission for the address to be included on the [...]

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Email Newsletter Open Rates: April 2008

This info is provided by Aweber, the email marketing service I use. Think you know the best day and time to send your email newsletter? Ever wonder if your fellow email marketers are all sending at the same time you do? Convinced your open rate is too low (or amazingly high)? Some recent statistics pulled [...]

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Email Deliverability Tips

Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification. Permission Confirming that the people who ask for your information have actually requested to [...]

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Why Email Marketing is So Important

There are so many different internet-based marketing techniques available for a website business owner. All of them are useful and effective methods that can bring in the customers in varying degrees of success. Some of them may entail a lot of money while others are inexpensive. But of all the available marketing methods that can [...]

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Start an Email Newsletter

Newsletters are a great way to communicate to your customers and bring them back to your site. Here are some quick tips to start a great newsletter program: Newsletter Content. Your newsletter is a valuable marketing tool to spread the word about what’s happening with your site. If your Website is strictly retail, it’s appropriate [...]

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