META tags, the hidden bit of code working behind the scenes of every HTML page.
There is a bit of confusion still lurking on the web whether META tags are usefull in SEO and are they required to rank well in the search engines. Well they are not mandatory but they are still used by some search engines so you shouldn’t exclude them altogether.
The basic info used in META tags are title, description and keywords. There are a lot of others but those first 3 are the most important. You should only use relevant information in your meta info. Don’t fill it up with every possible keyword otherwise known as keyword spamming, or stuffing. Keep your tags precise and this will increase your keyword density. As you notice the example below is focused on exactly what this page is about. Some search engines use the meta description as the text description used in their serps (search engine result pages) so it’s good to write a good description for each page.
Example META tags:
<HEAD>
<TITLE>nuvru – Meta Tags </TITLE>
<meta name=”description” content=”META Tag usage: are they still important?”>
<meta name=”keywords” content=”meta tags, meta tag, meta tag example, should I use meta tags”>
</HEAD>
META Tag Resources
- How to use META tags – Some info on how to use META tags.
- Free META tag generation tool – Auto generate META tags by filling in your info.
- META Data Profiles – META Data profiles from w3.org
- SEO Friendly Web Content – Article by Yahoo on SEO friendly content with a blurb about META tags.
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