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	<title>nuvru &#187; admin</title>
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	<link>http://www.nuvru.com</link>
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	<lastBuildDate>Fri, 03 Dec 2010 09:27:21 +0000</lastBuildDate>
	<language>en</language>
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			<item>
		<title>List of WordPress Gallery Themes</title>
		<link>http://www.nuvru.com/list-of-wordpress-gallery-themes.php</link>
		<comments>http://www.nuvru.com/list-of-wordpress-gallery-themes.php#comments</comments>
		<pubDate>Wed, 03 Mar 2010 17:46:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Wordpress Themes]]></category>
		<category><![CDATA[Gallery]]></category>
		<category><![CDATA[Themes]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.nuvru.com/?p=126</guid>
		<description><![CDATA[WordPress Gallery themes are cool if you need to display lots of different posts about whatever.. be it photos, products or even themes.  These themes help you create a gallery of sorts and can be used for many things.  You can see a list of wordpress Gallery themes and some more info on using them. [...]]]></description>
			<content:encoded><![CDATA[<p>WordPress Gallery themes are cool if you need to display lots of different posts about whatever.. be it photos, products or even themes.  These themes help you create a gallery of sorts and can be used for many things.  You can see a list of <a title="Wordpress Gallery Themes" href="http://wordpressgallerytheme.com/" target="_self">wordpress Gallery themes</a> and some more info on using them.</p>
<p>There are a lot of gallery themes out there and they do take some time to install and set up.. but once you get one set up it&#8217;s easy to update because you&#8217;re using wordpress.. so together they work well.</p>
<p>I am hoping to create some videos soon on how to set up a gallery theme and optimize it for good search results.  Oh and gallery themes are great if you&#8217;re an affiliate marketer too if you want to display multiple products on one site&#8230; works well with photos too.</p>
<p>Do you know of any great gallery themes?  Let me know in the comments!</p>
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		<item>
		<title>Are You Listed in Local Search?</title>
		<link>http://www.nuvru.com/are-you-listed-in-local-search.php</link>
		<comments>http://www.nuvru.com/are-you-listed-in-local-search.php#comments</comments>
		<pubDate>Wed, 03 Mar 2010 16:13:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Google Local]]></category>
		<category><![CDATA[Local Search]]></category>

		<guid isPermaLink="false">http://www.nuvru.com/?p=121</guid>
		<description><![CDATA[Is your business listed on Google Local?  What about when people search for you on Yahoo or Bing?  Get your business listed for FREE by visiting getlisted.org.. it&#8217;s easy and free.]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="509" height="314" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashvars" value="i=51538" /><param name="allowFullScreen" value="true" /><param name="src" value="http://screenr.com/Content/assets/screenr_1116090935.swf" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="509" height="314" src="http://screenr.com/Content/assets/screenr_1116090935.swf" allowfullscreen="true" flashvars="i=51538"></embed></object></p>
<p>Is your business listed on Google Local?  What about when people search for you on Yahoo or Bing?  Get your business listed for FREE by visiting getlisted.org.. it&#8217;s easy and free.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Using wordpress for your real estate site</title>
		<link>http://www.nuvru.com/using-wordpress-for-your-real-estate-site.php</link>
		<comments>http://www.nuvru.com/using-wordpress-for-your-real-estate-site.php#comments</comments>
		<pubDate>Thu, 16 Apr 2009 22:40:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Business]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.nuvru.com/?p=109</guid>
		<description><![CDATA[Did you know instead of using wordpress as a blog on a subdirectory of your site you can use it to power the entire thing?  You can literally use wordpress as a content management system just like you would joomla or anything else.  Once you realize how much search engines love blogs you&#8217;ll definetely want [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-112" title="Gorgeous House with Dark Skies" src="http://www.nuvru.com/wp-content/uploads/2009/04/iStock_000003186024XSmall.jpg" alt="Gorgeous House with Dark Skies" width="425" height="282" />Did you know instead of using <strong>wordpress</strong> as a blog on a subdirectory of your site you can use it to power the entire thing?  You can literally use wordpress as a content management system just like you would joomla or anything else.  Once you realize how much search engines love blogs you&#8217;ll definetely want to consider using wordpress on your site.  Maybe you&#8217;re already using wordpress but are looking for a new <strong><a title="Wordpress real estate themes" href="http://www.jeffhendricksondesign.com/wordpress-real-estate-themes/" target="_self">real estate wordpress theme</a></strong> to give it a boost in traffic or even looks.</p>
<p>If you&#8217;ve been using <a title="Wordpress CMS" href="http://www.wordpress.org">wordpress</a> or blogging regularly you&#8217;ve no doubt felt the positive affects of traffic to your site.  If you are then congrats!  You know something that a lot of other agents don&#8217;t know.  And you&#8217;re probably doing better because of it.  If you don&#8217;t know how blogging with wordpress, or even why powering your site with wordpress can boost your traffic then please <a href="http://www.nuvru.com/contact">contact me</a>.  I can tell you all the reasons why using wordpress is a good thing for your business.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Custom Photography WordPress Themes</title>
		<link>http://www.nuvru.com/custom-photography-wordpress-themes.php</link>
		<comments>http://www.nuvru.com/custom-photography-wordpress-themes.php#comments</comments>
		<pubDate>Fri, 06 Mar 2009 00:00:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Website Design]]></category>
		<category><![CDATA[Photographers]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Themes]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.nuvru.com/?p=106</guid>
		<description><![CDATA[If you&#8217;re looking to showcase your photography in a nice wordpress theme then check out: Photographer WordPress Themes.  You can find some nice wordpress themes to display your photography.  And since wordpress is great for SEO you will have a great time getting free traffic to your blog.  Google and other search engines love blogs [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-114" title="iStock_000002791773Small" src="http://www.nuvru.com/wp-content/uploads/2009/03/iStock_000002791773Small-300x199.jpg" alt="iStock_000002791773Small" width="300" height="199" />If you&#8217;re looking to showcase your photography in a nice wordpress theme then check out: <a title="Wordpress Themes for Photographers" href="http://www.jeffhendricksondesign.com/wordpress-themes-for-photographers/" target="_self">Photographer WordPress Themes</a>.  You can find some nice wordpress themes to display your photography.  And since wordpress is great for SEO you will have a great time getting free traffic to your blog.  Google and other search engines love blogs because they are easily updated,, and most are and they include rss feeds which allow you to syndicate your content to the world.  If you do things right you&#8217;ll be able to get great traffic to your photography blow easily.  So go check out this post about <a title="Photography WordPress Themes." href="http://www.jeffhendricksondesign.com/wordpress-themes-for-photographers/" target="_self">WordPress Themes for Photographers</a>.</p>
]]></content:encoded>
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		<item>
		<title>Web Design for Genuine Auto Glass</title>
		<link>http://www.nuvru.com/web-design-for-genuine-auto-glass.php</link>
		<comments>http://www.nuvru.com/web-design-for-genuine-auto-glass.php#comments</comments>
		<pubDate>Tue, 16 Dec 2008 00:51:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design Portfolio]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[Website Optimization]]></category>

		<guid isPermaLink="false">http://www.nuvru.com/?p=99</guid>
		<description><![CDATA[Jas from Austin Windshield Repair came to us looking for a new website design that would help increase sales.  He runs his business Genuine Auto Glass out of Austin, Texas and wants to dominate the market there for people searching for Austin Auto Glass Repair, Austin Windshield Replacement and so on.  He was basically looking [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.austinwindshields.net"><img class="alignleft size-full wp-image-100" title="Austin Windshield Repair" src="http://www.nuvru.com/wp-content/uploads/2008/12/austinwindshields.jpg" alt="" width="200" height="537" /></a>Jas from <a title="Austin Windshield Repair" href="http://www.austinwindshields.net/" target="_blank">Austin Windshield Repair</a> came to us looking for a new website design that would help increase sales.  He runs his business Genuine Auto Glass out of Austin, Texas and wants to dominate the market there for people searching for <a title="Austin Auto Glass Repair" href="http://www.austinwindshields.net/austin-car-windshield-repair.html" target="_blank">Austin Auto Glass Repair</a>, <a title="Austin Windshield Replacement" href="http://www.austinwindshields.net/car-windshield-replacement.html" target="_blank">Austin Windshield Replacement</a> and so on.  He was basically looking for an optimized website that looked good and would do better in the search engines.</p>
<p>With just a little bit of original copy from his one page website we were able to redesign his site with all new content and a new look.  Each page is designed using css/xhtml which is does very good when it comes to ranking well.</p>
<p>Because over 70% of internet sessions start with a search he knew that he needed to be on the first page of Google when someone in Austin, TX did a search for what his business offers.  He was already running Adwords campaigns but knew that he would have to pay those PPC fees forever if he never optimized his site.</p>
<p>Now that his new site is up we&#8217;ll be doing some off-page SEO to further build up his backlinks to help his site rank higher.</p>
<p>Doing this should get his site to the first page, if not the top spot.</p>
<p>What Jas had to say&#8230;</p>
<p>&#8220;I am really happy with the work you did for me&#8221;.  A man of few words but words we appreciate none the less.</p>
<p>So if you live in the Austin, Texas area and are looking for <a title="Austin Windshield Repair Replacement" href="http://www.austinwindshields.net/" target="_blank">windshield repair and replacement</a> give Jas a call.  He&#8217;s happy to help.  And you&#8217;ll get a free pizza with every purchase.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Confirmed Opt-in Myths Exposed</title>
		<link>http://www.nuvru.com/confirmed-opt-in-myths-exposed.php</link>
		<comments>http://www.nuvru.com/confirmed-opt-in-myths-exposed.php#comments</comments>
		<pubDate>Tue, 25 Nov 2008 15:15:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.nuvru.com/?p=96</guid>
		<description><![CDATA[Confirmed opt-in as defined by SpamHaus, who is one of the most respected anti spam organizations in the world: Known as “COI” in the legitimate bulk email industry, also known as “Confirmed Opt-in”, “Verified Opt-in” or sometimes “Double Opt-in”.With Closed-Loop Opt-in the Recipient has verifiably confirmed permission for the address to be included on the [...]]]></description>
			<content:encoded><![CDATA[<p>Confirmed opt-in as defined by <a href="http://www.spamhaus.org/mailinglists.html">SpamHaus</a>, who is one of the most respected anti spam organizations in the world:</p>
<div style="border: 1px solid #88b1cc; margin: 20px auto; padding: 20px; width: 400px; height: auto; background-color: #e7f6fb; background-repeat: no-repeat; background-position: 3px 50%;"><img style="position: relative; left: -10px; top: -5px;" src="http://www.aweber.com/faq/images/quote.gif" alt="" />Known as “COI” in the legitimate bulk email industry, also known as “Confirmed Opt-in”, “Verified Opt-in” or sometimes “Double Opt-in”.With Closed-Loop Opt-in the Recipient has verifiably confirmed permission for the address to be included on the specific mailing list, by confirming (responding to) the list subscription request verification. This is the standard practice for all responsible Internet mailing lists, it ensures users are properly subscribed, from a working address, and with the address owner’s consent.</p>
<p>In the event of “spam” accusation:</p>
<p>The Bulk Email Sender is fully and legally protected because the reply to the Subscription Confirmation Request received back from the recipient proves that the recipient did in fact opt-in and grant verifiable consent for the mailings.<img style="position: relative; left: 10px; top: 5px;" src="http://www.aweber.com/faq/images/quote_bottom.gif" alt="" /></p>
<p style="float: right; margin-top: -10px;"><em>Source:<a href="http://www.spamhaus.org/mailinglists.html">Spamhaus Website</a></em></p>
</div>
<p>Numerous myths have circulated regarding confirmed opt-in and its effects. There are many misconceptions out there, and we’d like to help clear those up. <span id="more-96"></span></p>
<h2 style="margin-top: 30px;">Myth 1: My List Size Will Decrease Because Of Confirmed Opt-In.</h2>
<p>Some addresses entered into your form will not confirm — that much is true. The percentage of addresses that don’t confirm depends on many factors, including the quality of your traffic and how effective your thank-you page, confirmation message and incentive for confirming are.</p>
<p>Percentages aside, there are compelling reasons that having <strong>fewer addresses on your list is a good thing</strong>.</p>
<h2>Sometimes Less is Better</h2>
<p>I know. You may be asking, “How can a decreased list size be a good thing?” Well, let’s consider:</p>
<div style="border: 1px solid #e4c7a8; margin: 25px auto; padding: 5px 20px; overflow: hidden; width: 400px; background-color: #fdf4c9;">
<div style="margin: 20px auto; clear: both;">
<div style="margin-left: 50px; font-size: 1.15em;">
<div style="margin: 20px auto; clear: both;">
<div style="float: left; width: 25px;"><img src="http://www.aweber.com/faq/images/icon_flag.png" alt="" /></div>
<div style="margin-left: 35px;">5-20% of all web form submissions are undeliverable right off the bat.</div>
</div>
</div>
</div>
</div>
<p>This means that of your total list size you can cut that by 5-20% because these email addresses are simply dead. Remember these are not temporary undeliverable but permanent dead addresses.</p>
<p>Now, add on the bogus and malicious sign ups that undoubtedly will happen. For example, someone comes to your website and decides to put in bob@aol.com. Well, bob@aol.com was once a real email address and because you were not using confirmed opt-in you are now classified as an unintentional spammer.</p>
<div style="border: 1px solid #e4c7a8; margin: 25px auto; padding: 12px; overflow: hidden; width: 375px; background-color: #fdf4c9;">
<div style="margin: 20px auto; clear: both;">
<div style="float: left; width: 25px;"><img src="http://www.aweber.com/faq/images/icon_flag.png" alt="" /></div>
<div style="margin-left: 35px;">A recent study by MarketingSherpa and KnowledgeStorm found that only 68% of users always enter a valid email address.So, nearly a third of respondents knowingly enter bogus email addresses.</p>
<p><span style="float: right;"><em><a href="https://www.marketingsherpa.com/barrier.html?ident=29964">- Source</a></em></span></div>
</div>
</div>
<p><em>ISPs do not differentiate between unintentional spammers or actual spammers. The potential for you to be blocked or even worse, blacklisted, remains the same.</em></p>
<div style="border: 1px solid #88b1cc; margin: 25px auto; padding: 15px; width: 375px; background-color: #e7f6fb;">
<p><span style="font-weight: bold; font-size: 110%;">Less Can Be More Too</span></p>
<p>A study done by AWeber shows that using confirmed opt-in also reduces unsubscribes and complaints. This means that you keep more of your subscribers (the ones that actually want your email).</p>
<p>Read more about that <a href="http://www.aweber.com/news/study_confirmed_optin_reduces_unsubscribes__complaints_1211.htm">here</a>.</div>
<h2 style="margin-top: 30px;">Myth 2: My Mailing List Is Different! I Don’t Need Confirmed Opt-In.</h2>
<p>Let’s be clear, confirmed opt-in is for all businesses, plain and simple. Anyone collecting subscribers and in turn sending email needs to confirm that those people intended to sign up to your mailing list and want to receive your email.</p>
<p>In this age of email regulations and massive volumes of spam email, deliverability can be an issue. Why increase your chances of not getting delivered by putting yourself at risk.</p>
<h2 style="margin-top: 30px;">Myth 3: No One Else Uses Confirmed Opt-In. Why Should I?</h2>
<p>This is simply not accurate. Our own campaigns here at AWeber use confirmed opt-in for all email marketing activities. When someone signs up for a Test Drive of AWeber, they must confirm.</p>
<p>After setting up an account, if they want to receive our customer training email course, they must confirm. The same goes for our affiliates and their email training. Even when someone subscribes to our blog, they must confirm.</p>
<h2>Ok, but AWeber must practice what they preach, who else?</h2>
<div style="border: 1px solid #e4c7a8; margin: 25px auto; padding: 20px; overflow: hidden; width: 375px; background-color: #fdf4c9;"><span style="font-size: 1.15em;">If you want to sign up for the mailing lists of these organizations you will need to first confirm:</span></p>
<table style="margin: 15px auto 0px;" border="0" cellspacing="2" cellpadding="2">
<tbody>
<tr>
<td><img src="http://www.aweber.com/faq/images/yes_check_transp.png" alt="" align="absmiddle" /> CNN</td>
<td><img src="http://www.aweber.com/faq/images/yes_check_transp.png" alt="" align="absmiddle" /> Microsoft</td>
</tr>
<tr>
<td><img src="http://www.aweber.com/faq/images/yes_check_transp.png" alt="" align="absmiddle" /> Oprah, CNet</td>
<td><img src="http://www.aweber.com/faq/images/yes_check_transp.png" alt="" align="absmiddle" /> bellagio.com</td>
</tr>
<tr>
<td><img src="http://www.aweber.com/faq/images/yes_check_transp.png" alt="" align="absmiddle" /> IRS.gov</td>
<td><img src="http://www.aweber.com/faq/images/yes_check_transp.png" alt="" align="absmiddle" /> weather.com</td>
</tr>
<tr>
<td><img src="http://www.aweber.com/faq/images/yes_check_transp.png" alt="" align="absmiddle" /> ign.com</td>
<td><img src="http://www.aweber.com/faq/images/yes_check_transp.png" alt="" align="absmiddle" /> maxim.com</td>
</tr>
<tr>
<td><img src="http://www.aweber.com/faq/images/yes_check_transp.png" alt="" align="absmiddle" /> tgifridays.com</td>
<td><img src="http://www.aweber.com/faq/images/yes_check_transp.png" alt="" align="absmiddle" /> olivegarden.com</td>
</tr>
<tr>
<td><img src="http://www.aweber.com/faq/images/yes_check_transp.png" alt="" align="absmiddle" /> pbs.org</td>
<td><img src="http://www.aweber.com/faq/images/yes_check_transp.png" alt="" align="absmiddle" /> visitpa.com</td>
</tr>
<tr>
<td><img src="http://www.aweber.com/faq/images/yes_check_transp.png" alt="" align="absmiddle" /> Whitehouse.gov</td>
</tr>
</tbody>
</table>
<p>The list goes on and onâ€¦</p></div>
<h2 style="margin-top: 30px;">Myth 4: Subscribers In My Market Don’t Know How To Confirm.</h2>
<p>The simple solution is to tell them. The first page after someone fills in an opt-in form, commonly called a “thank you page” should tell the visitor exactly what to do next. Often this is done most effectively with a picture showing visitors what the confirmation email will look like.</p>
<p>An excellent example is our test drive sign up video on the thank you page showing visitors what to do.</p>
<div style="border: 1px solid #88b1cc; margin: 25px auto; padding: 15px; width: 325px; background-color: #e7f6fb;"><span style="font-size: 110%;">One variation of this myth is:</span><em>“Subscribers in my market don’t know how to click an email link.”</em></div>
<p>Honestly, if they can’t click a link then you probably should be marketing your business offline. If someone can find your website online I guarantee they can click a link.</p>
<h2 style="margin-top: 30px;">Myth 5: My Sales Will Decrease Because Of Confirmed Opt-In.</h2>
<p>Have you tested this assumption? The answer is always, “No, but I just assume” or “No, my colleague told me it would hurt sales”.</p>
<p>It’s best not to assume anything, but rather to seek out your own answers by testing and observing your own campaigns. We have found from our own testing that while the raw number of email addresses on our list declined when we switched to confirmed opt-in, sales did not.</p>
<p>This means that the people who did confirm were the ones that truly wanted the information that they had to offer and the ones that didn’t were not left to bloat the mailing list.</p>
<h2 style="margin-top: 30px;">Grow Your Business Without Risk</h2>
<p>Will your results be exactly the same as AWeber or even anyone else? This can only be determined by proper testing and measuring.</p>
<p>Use confirmed opt-in as an opportunity to make sure that your lists are 100% clean and that you know without a doubt that 100% of the people receiving your mail have specifically requested it themselves.</p>
<p><em>Spend your time and energy building your business with subscribers who want to hear from you rather than dealing with issues created by people who don’t want to hear from you.</em></p>
<div style="border: 1px solid #e4c7a8; margin: 30px auto 25px; padding: 20px; overflow: hidden; width: 475px; background-color: #fdf4c9;">
<div style="float: left; margin-left: 10px; width: 300px;"><span style="font-size: 125%; font-weight: bold;">Free Video from Our Confirmed Opt-in Seminar</span>Ready to optimize your Confirmed Opt-In process?</p>
<p>Join our Education Team for a recording of a recent <a href="http://www.aweber.com/webinars/">live seminar</a> for a demonstration of what you need to know to maximize the number of responsive subscribers on your list.</p>
<p><span style="font-size: 125%;"><a href="http://www.aweber.com/blog/confirmed-optin-seminar-video/#video">Watch the Confirmed Opt-in Seminar Video</a></span></div>
<div style="margin: 15px 0px 10px 335px;"><img src="http://www.aweber.com/blog/wp-content/uploads/2007/11/live_seminars_reaching_inbox.png" alt="" /></div>
</div>
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		<title>Email Newsletter Open Rates: April 2008</title>
		<link>http://www.nuvru.com/email-open-rates.php</link>
		<comments>http://www.nuvru.com/email-open-rates.php#comments</comments>
		<pubDate>Tue, 25 Nov 2008 14:33:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.nuvru.com/?p=90</guid>
		<description><![CDATA[This info is provided by Aweber, the email marketing service I use. Think you know the best day and time to send your email newsletter? Ever wonder if your fellow email marketers are all sending at the same time you do? Convinced your open rate is too low (or amazingly high)? Some recent statistics pulled [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" title="Mail Box" src="http://blogs.creativeloafing.com/dailyloaf/files/2009/05/junk_mail_mailbox.jpg" alt="" width="360" height="414" />This info is provided by <a title="Aweber" href="http://www.nuvru.com/discover/aweber/" target="_blank">Aweber</a>, the email marketing service I use.</p>
<p>Think you know the best day and time to send your email newsletter?</p>
<p>Ever wonder if your fellow email marketers are all sending at the same time you do?</p>
<p>Convinced your open rate is too low (or amazingly high)?</p>
<p>Some recent statistics pulled from all AWeber users may help you answer these questions:</p>
<h2>What Kind of Open Rates Are People Getting?</h2>
<p>If you’re sending HTML emails, you probably use your open rate to help gauge your success.</p>
<p>Even though it’s not a perfect measure of whether people are actually opening and reading your emails, it’s useful as a relative measure:</p>
<div class="content-wrapper" style="margin: 20px auto; width: 90%;">
<div class="left-column" style="float: left; width: 24px;"><img src="http://www.aweber.com/faq/images/icon_check_24px.png" alt="" width="24" height="20" /></div>
<div class="right-column" style="margin-left: 35px;">If it goes up over a short period of time, more people are probably reading</div>
</div>
<div class="content-wrapper" style="margin: 20px auto; width: 90%;">
<div class="left-column" style="float: left; width: 24px;"><img src="http://www.aweber.com/faq/images/icon_check_24px.png" alt="" width="24" height="20" /></div>
<div class="right-column" style="margin-left: 35px;">If it falls over a short period of time, it’s almost certain fewer people are reading.</div>
</div>
<p>Plus, all other things being equal, it can give you some motivation (if your open rates are lower than other senders’) or satisfaction (if your rates are higher).</p>
<p>So, here goes…</p>
<div style="border: 1px solid #88b1cc; margin: 25px auto; padding: 20px; width: 50%; height: auto; font-weight: bold; font-size: 1.15em; text-align: center; background-color: #fbfeff;">Average Open Rate Last Month: 13.6%</div>
<h2>When Is/Was The Best Day To Send?</h2>
<p>You’ll often hear (at least, <strong>I</strong> often hear) that Tuesday is the optimal day to send, because on Monday people are catching up from the weekend, and that on Tuesday morning you’ll have their undivided attention before they jump into their work for the upcoming week.</p>
<p>Do the numbers back up that theory? Let’s see.</p>
<p>The breakdown of open rates by day of the week:</p>
<div style="border: 1px solid #88b1cc; margin: 20px auto; padding: 15px; width: 25%; background-color: #fbfeff;">
<div class="content-wrapper" style="margin: 15px 10px; width: 40%;">
<div class="left-column" style="float: left; width: 65px;">Monday</div>
<div class="right-column" style="margin-left: 75px;">13.67%</div>
</div>
<div class="content-wrapper" style="margin: 15px 10px; width: 40%;">
<div class="left-column" style="float: left; width: 65px;">Tuesday</div>
<div class="right-column" style="margin-left: 75px;">13.21%</div>
</div>
<div class="content-wrapper" style="margin: 15px 10px; width: 40%;">
<div class="left-column" style="float: left; width: 65px;">Wednesday</div>
<div class="right-column" style="margin-left: 75px;">14.07%</div>
</div>
<div class="content-wrapper" style="margin: 15px 10px; width: 40%;">
<div class="left-column" style="float: left; width: 65px; font-weight: bold;">Thursday</div>
<div class="right-column" style="margin-left: 75px; font-weight: bold;">14.52%</div>
</div>
<div class="content-wrapper" style="margin: 15px 10px; width: 40%;">
<div class="left-column" style="float: left; width: 65px;">Friday</div>
<div class="right-column" style="margin-left: 75px;">13.25%</div>
</div>
<div class="content-wrapper" style="margin: 15px 10px; width: 40%;">
<div class="left-column" style="float: left; width: 65px;">Saturday</div>
<div class="right-column" style="margin-left: 75px;">12.09%</div>
</div>
<div class="content-wrapper" style="margin: 15px 10px; width: 40%;">
<div class="left-column" style="float: left; width: 65px;">Sunday</div>
<div class="right-column" style="margin-left: 75px;">13.26%</div>
</div>
</div>
<p>Last month, Tuesday was actually the <strong>second-worst day to send</strong>, at least if you’re measuring by open rates.</p>
<p>(While we’re breaking assumptions, I should point out this, too: the hour of the day that got the best open rate was not 8-9AM, or 9-10AM, but in fact 2-3PM Eastern Time — email newsletters sent during that hour last month enjoyed a 19.1% open rate.)</p>
<h2>Does This Mean I Should Switch My Campaigns To Thursdays?</h2>
<p>In a word: No.</p>
<div style="border: 1px solid #88b1cc; margin: 5px 10px 5px 17px; padding: 20px; width: 140px; height: auto; font-weight: bold; font-size: 1.15em; background-color: #fbfeff; float: right;">Don’t break with your readers’ expectations just to try to follow the latest day of the week stats. You might actually reduce your open rate by doing so.</div>
<p>In both March and February, Thursday newsletters got the 3rd-worst opens vs. the rest of the week.</p>
<p>I hesitated a little to publish these stats, because I’m concerned that people might flock to sending their newsletters at the day or time that happened to get the best results lately.</p>
<p>Please, don’t drastically change your sending times/days just because you see that the average last month, or any month, happened to be higher on a different day or time.</p>
<p>Yes, you might eventually be able to shift your sending schedule, or split test some broadcasts, but if you up and move everything, you may throw off subscribers who are used to hearing from you at the usual time.</p>
<h2>“It’s So Busy, Nobody Goes There Anymore”</h2>
<p>To get at the other reason for not shifting your sending based on these stats, let’s paraphrase Yogi Berra (see above).</p>
<p>If everyone switches their sending schedule to send on say, Thursday, then recipients will start getting a ton of email that day, and start paying less attention to each individual email.</p>
<p>One possible reason for Thursday’s success last month may be that it wasn’t as popular as say, Tuesday or Wednesday for sending email:</p>
<div style="border: 1px solid #88b1cc; margin: 20px auto; padding: 15px; width: 25%; background-color: #fbfeff;">
<div style="text-align: center; font-weight: bold;">Percentage of Newsletters Sent by Day</div>
<div class="content-wrapper" style="margin: 15px 10px; width: 40%;">
<div class="left-column" style="float: left; width: 65px;">Monday</div>
<div class="right-column" style="margin-left: 75px;">16.0%</div>
</div>
<div class="content-wrapper" style="margin: 15px 10px; width: 40%;">
<div class="left-column" style="float: left; width: 65px; font-weight: bold;">Tuesday</div>
<div class="right-column" style="margin-left: 75px; font-weight: bold;">17.7%</div>
</div>
<div class="content-wrapper" style="margin: 15px 10px; width: 40%;">
<div class="left-column" style="float: left; width: 65px;">Wednesday</div>
<div class="right-column" style="margin-left: 75px;">16.9%</div>
</div>
<div class="content-wrapper" style="margin: 15px 10px; width: 40%;">
<div class="left-column" style="float: left; width: 65px;">Thursday</div>
<div class="right-column" style="margin-left: 75px;">16.6%</div>
</div>
<div class="content-wrapper" style="margin: 15px 10px; width: 40%;">
<div class="left-column" style="float: left; width: 65px;">Friday</div>
<div class="right-column" style="margin-left: 75px;">15.2%</div>
</div>
<div class="content-wrapper" style="margin: 15px 10px; width: 40%;">
<div class="left-column" style="float: left; width: 65px;">Saturday</div>
<div class="right-column" style="margin-left: 75px;">8.8%</div>
</div>
<div class="content-wrapper" style="margin: 15px 10px; width: 40%;">
<div class="left-column" style="float: left; width: 65px;">Sunday</div>
<div class="right-column" style="margin-left: 75px;">8.8%</div>
</div>
</div>
<p>Those higher-volume days mean more emails in readers’ inboxes, which might contribute to reduced open rates. Following that reasoning, some people may look at the low weekend volume (more email newsletters were sent on Tuesdays than on Saturdays and Sundays combined) and see an opportunity to get their audiences’ undivided attention.</p>
<p>My main point in showing these is to point out that our assumptions about what works are often quite wrong, and that you ultimately have to test for yourself to see what best suits your audience.</p>
<h2>Some Inspiration… And Some Help</h2>
<p>Are you getting better open rates than this?</p>
<p>If so, <strong>GREAT!</strong> Give yourself a pat on the back…</p>
<p>…but don’t get complacent. Open rates aren’t the be-all, end-all of email metrics. They don’t guarantee that people are reading your emails, only that they have images turned on and that they probably saw your email for at least a moment.</p>
<p>Plus, there’s always room for improvement, right?</p>
<p>Some ideas that can help you raise your open rates:</p>
<div class="content-wrapper" style="margin: 20px auto; width: 90%;">
<div class="left-column" style="float: left; width: 24px;"><img src="http://www.aweber.com/faq/images/icon_check_24px.png" alt="" width="24" height="20" /></div>
<div class="right-column" style="margin-left: 35px;">Ask people to add you to their address books. Some email programs will display images from senders who are in the recipient’s contact list.</div>
</div>
<div class="content-wrapper" style="margin: 20px auto; width: 90%;">
<div class="left-column" style="float: left; width: 24px;"><img src="http://www.aweber.com/faq/images/icon_check_24px.png" alt="" width="24" height="20" /></div>
<div class="right-column" style="margin-left: 35px;">If you are putting pictures in your emails, use the <a title="Why Include ALT Text With Images?" href="http://www.aweber.com/faq/questions/419/Why+Should+I+Always+Provide+Alternative+Text+for+My+Images%3F">ALT text</a> for those images to pique readers’ interest in what the picture is, so that they enable images. Or, just directly ask readers to turn on images!</div>
</div>
<div class="content-wrapper" style="margin: 20px auto; width: 90%;">
<div class="left-column" style="float: left; width: 24px;"><img src="http://www.aweber.com/faq/images/icon_check_24px.png" alt="" width="24" height="20" /></div>
<div class="right-column" style="margin-left: 35px;">Add a picture of yourself to your emails, near/next to your signature. People like seeing your smiling face, and if they see it in one of your emails, they may be more likely to turn on images to see it again later.</div>
</div>
]]></content:encoded>
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		<item>
		<title>Email Deliverability Tips</title>
		<link>http://www.nuvru.com/email-deliverability-tips.php</link>
		<comments>http://www.nuvru.com/email-deliverability-tips.php#comments</comments>
		<pubDate>Tue, 25 Nov 2008 14:21:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.nuvru.com/?p=88</guid>
		<description><![CDATA[Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification. Permission Confirming that the people who ask for your information have actually requested to [...]]]></description>
			<content:encoded><![CDATA[<p>Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.</p>
<h2>Permission</h2>
<p>Confirming that the people who ask for your information have actually requested to be on your list is the number one step in the battle for deliverability. You should be using a process called confirmed opt-in or verified opt-in to send a unique link to the attempted subscriber when they request information. Before adding the person to your list they must click that unique link verifying that they are indeed the same person that owns the email address and requested to subscribe.</p>
<h2>Subscriber Addresses</h2>
<p>When requesting website visitors to opt-in ask for their “real” or “primary” email address instead of a free email address like Yahoo or Hotmail. Free emails tend to be throw away accounts and typically have a shorter lifetime than a primary ISP address.<span id="more-88"></span></p>
<h2>List Maintenance</h2>
<p>Always promptly remove undeliverable addresses that bounce when sending email to them. An address that bounces with a permanent error 2-3 times in a 30 day period should be removed from the list. ISP’s track what percentage of your newsletters bounce and will block them if you attempt to continually deliver messages to closed subscriber mailboxes.</p>
<h2>Message Format</h2>
<p>Usage of HTML messages to allow for text formatting, multiple columns, images, and brand recognition is growing in popularity and is widely supported by most email client software. Most spam is also HTML formatted and thus differentiating between requested email and spam HTML messages can be difficult. A 2004 study by AWeber .com shows that plain text messages are undeliverable 1.15% of the time and HTML only messages were undeliverable 2.3%. If sending HTML it is important to always send a plain text alternative message, also called text/HTML multi-part mime format.</p>
<h2>Content</h2>
<p>Many ISP’s filter based on the content that appears within the message text.</p>
<ul><strong>Website URL:</strong>Research potential newsletter advertisers before allowing them to place ads in your newsletter issues. If they have used their website URL to send spam, just having their URL appear in your newsletter could cause the entire message to be filtered.</p>
<p><strong>Words/phrases:</strong></p>
<p>Choose your language carefully when crafting messages. Avoid hot button topics often found in spam such as medication, mortgages, making money, and pornography. If you do need to use words that might be filtered, don’t attempt to obfuscate words with extra characters or odd spelling, you’ll just make your messages appear more spam like.</p>
<p><strong>Images:</strong></p>
<p>Avoid creating messages that are entirely images. Use images sparingly, if at all. Commonly used open rate tracking technology uses images to calculate opens. You may choose to disable open rate tracking to avoid being filtered based on image content.</p>
<p><strong>Attachments:</strong></p>
<p>With viruses running rampant and spreading thru the usage of malicious email attachments many users are wary of attached documents. It’s often better to link to files via a website URL to reduce recipient fear of attachments and reduce the overall message size.</ul>
<h2>CAN-SPAM Compliance</h2>
<p>The January 2004 Federal CAN-SPAM law introduced a number of rules regarding the delivery of email. It’s important you have your legal counsel review your practices and ensure you are in compliance. The two most important rules include having a valid postal mail address listed in all commercial messages and a working unsubscribe link that is promptly honored to remove the subscriber from future messages.</p>
<h2>Reputation</h2>
<p>Reputation services are often used by large ISP’s as a way to vet email senders regarding their email practices and policies. Businesses listed with these services are then given less stringent filtering or no filtering at all. Several reputation services are:</p>
<ul>
<li>http://www.isipp.com/iadb.php</li>
<li>http://www.bondedsender.com</li>
<li>http://www.habeas.com</li>
</ul>
<h2>Relationships &amp; Whitelisting</h2>
<p>Contact with major ISP’s and email providers is essential in letting them know about your requested subscriber email. Many large providers such as AOL and Yahoo have specific whitelisting programs and postmaster website areas to ensure your email is delivered as long as you meet their policies and procedures in handling your opt-in list.</p>
<p><a href="http://www.deliverymonitor.com/">Email deliverability</a> is about ensuring requested opt-in email is delivered to the intended recipient. While no single tip will enable you to get 100% of your email delivered each one utilized as a group can go a long way to reaching that goal.</p>
<p>The email marketing service provider I recommend using is <a title="Aweber" href="http://www.nuvru.com/discover/aweber/" target="_blank">Aweber</a>.  It&#8217;s what I use and is absolutely superb for beginners or even intermediate marketers.</p>
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		<title>Search Engine Optimized Web Content</title>
		<link>http://www.nuvru.com/search-engine-optimized-web-content.php</link>
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		<pubDate>Thu, 06 Nov 2008 05:04:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[SEO Copywriting]]></category>

		<guid isPermaLink="false">http://www.nuvru.com/?p=80</guid>
		<description><![CDATA[If you could persuade more customers to buy your products and services, while increasing your visibility in the search engines, would you? You’re Getting Customers to Your Website, But are They Buying? Having quality sales copy on your website is like having a highly-skilled salesperson working for you 24/7/365. And sales copy costs a lot [...]]]></description>
			<content:encoded><![CDATA[<p>If you could persuade more customers to buy your products and services, while increasing your visibility in the search engines, would you?</p>
<p><strong>You’re Getting Customers to Your Website, But are They Buying?</strong></p>
<p>Having quality sales copy on your website is like having a highly-skilled salesperson working for you 24/7/365. And sales copy costs a lot less than a team of full-time salespeople working around the clock!</p>
<p>Good sales copywriting combines psychology, sales know-how, and time honored copywriting skills to get visitors in the mindset to BUY!</p>
<p><strong>We Compel Your Visitors to Become Your Customers</strong></p>
<ul>
<li>Your customers don’t buy products, they buy solutions that help them to achieve their goals. Does your website copy speak to your customer’s deepest needs?</li>
<li>Your customers are on guard because they’ve made poor buying decisions in the past. Does your website copy ease these fears?</li>
<li>Your customers are bound by powerful current habits. Does your website copy offer compelling reasons to break these strong current habits?</li>
</ul>
<p>Why Choose Our SEO Copywriting Services to Sell Your Products?</p>
<p>We don’t just give you sales copy that we think is great. We let the customer decide what works.</p>
<ul>
<li>We work with you to learn about your customer’s hot buttons</li>
<li>We learn about the core benefits that drive customer’s to purchase your products and services</li>
<li>Extensive knowledge of sales strategy and proven sales results</li>
<li>Unlimited pre-launch revisions until you’re completely satisfied</li>
<li>We genuinely want you to be profitable &#8211; think of us as a part of your team</li>
</ul>
<p><a title="Contact Us" href="http://www.nuvru.com/contact" target="_self">Contact us</a> about persuasive copywriting and watch your profits grow!</p>
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		<title>SEO Reporting &amp; Tracking</title>
		<link>http://www.nuvru.com/seo-reporting-tracking.php</link>
		<comments>http://www.nuvru.com/seo-reporting-tracking.php#comments</comments>
		<pubDate>Thu, 06 Nov 2008 04:57:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO Software]]></category>

		<guid isPermaLink="false">http://www.nuvru.com/?p=76</guid>
		<description><![CDATA[Web CEO is search engine optimization software with advanced site troubleshooting and web analytics functionality. If you&#8217;re not currently using it then you probably should. 1. The choice of 440,000+ businessess Web CEO stands on guard of the rankings of IBM and Motorola. These companies have no right to make mistakes. What about you? 2. [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><a href="http://www.nuvru.com/discover/webceo/"><img class="alignleft" style="border: 0pt none;" src="http://www.webceo.com/partners/creatives/webceo300x250_speaking.gif" border="0" alt="" width="300" height="250" /></a>Web CEO is search engine optimization software with advanced site troubleshooting and web analytics functionality.  If you&#8217;re not currently using it then you probably should.</p>
<p><strong>1. The choice of 440,000+ businessess</strong><br />
Web CEO stands on guard of the rankings of IBM and Motorola. These companies have no right to make mistakes. What about you?<br />
<strong>2. Simple and user-friendly.</strong><br />
Packed with powerful features, Web CEO still can boast an ultra user-friendly interface that turns a novice into an SEO expert right away after installation.<br />
<strong>3. Completely Safe.</strong><br />
Employing Google API and cutting-edge human emulation techniques, Web CEO makes the optimization process absolutely safe for you and your site.</p>
<p>&gt; Download <a href="http://www.nuvru.com/discover/webceo/">Web CEO Free Edition</a> Now</p>
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