The anchor text used in links back to your site is important. Anchor text is the actual keywords used in your link. So if you run a directory site you want to use text that is descriptive of your site but that also matches your main keywords used for your site. If you have a web hosting directory you might want to use anchor text such as:
The anchor text you use depends on what keywords you are optimizing your site for. Be sure to use the keywords in your anchor text and make sure those links point to the relevant pages on your site.
When building up your link popularity either by exchanging links, buying links or giving away free content make sure you use different anchor text every once in awhile. Having hundreds of backlinks all with the same anchor text is a tip to search engines that this was persuaded by a site owner and not an organic growth of backlinks, because not every webmaster will use the same anchor text or link to the same page.
Also, all your links don’t have to point to your home page. It’s better to switch it up a bit and actually have webmasters link to an important sub section of your site. If you have good site structure the Pagerank passed along to that page will spread to your other pages just as it does when you have links pointing to your home page.
The anchor text that you use within your own website is also crucial to search engine optimization. Be sure you are linking to your subpages with the best and most appropriate keywords. Instead of linking to say your homepage with the link text “home” try using your main keyword instead.
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