About Online Marketing

One of the most important things to a businesses success is a successful marketing campaign. It is no different for online businesses. Online marketing is sometimes overlooked or not paid enough attention to. Below is some information we have put together to make sure you have a marketing plan in place to see to it that your business grows and prospers.

Think about marketing as “inbound” and “outbound” marketing.

Inbound marketing includes researching to find out:

1. What specific groups of potential customers (markets) might have which specific needs
2. How those needs might be met for each group (or target market), which suggests how your product might be designed to meet the need
3. How each of the target markets might choose to access the product, etc. (”packaging”)
4. How much customers might be willing to pay and how (pricing analysis)
5. Who your competitors are (competitor analysis)
6. How to design and describe the product so that customers buy from your organization, rather than from your competitors (its unique value proposition)
7. How the product should be identified – its personality – to be most identifiable (naming and branding)

Outbound marketing includes:

1. Advertising and promotions (focused on the product)
2. Sales
3. Public and media relations (focused on your organization)
4. Customer service
5. Customer satisfaction

Too often, people jump right to the outbound marketing. As a result, they often end up trying to push products onto people who really don’t want them. Effective inbound marketing research often results in much more effective outbound marketing and sales.